La prensa digital

Hoy en día los periódicos en papel vemos como van desapareciendo, si bien es cierto el consumo de los mismos es aun bastante grande, pero están compitiendo ya con el digital. Uno de ellos es El Municipio, con sus noticias de interés. Importante es la noticia sobre la falange española.

Unos años atrás, cuando comenzó toda la era tecnológica la adaptación ha ido siendo mayor, la supervivencia por estar presentes venía marcada por la absoluta necesidad de adaptarse a internet.

Con los periódicos ha pasado exactamente lo mismo, la adaptación al digital era necesaria precisamente porque si no se hacía así, podría llegar a desaparecer.
No únicamente ha pasado esto con los medios de comunicación escrito tales como la prensa y los diarios, sino que también ha ocurrido con los grandes medios de comunicación como la televisión y la radio.

De las grandes ventajas que nos ha dado todo ello, además de la fácil accesibilidad a dichos periódicos, una de ellas es la facilidad con la que podemos crear nuevos medios.

Ya no se necesita disponer de gran cantidad de dinero para fundar un determinado medio de comunicación en internet, únicamente ganas, esfuerzo y constancia.

Dentro de los periódicos digitales también tienes la oportunidad de dejar espacio para la publicidad y así financiar e incluso ganar dinero gracias a la misma.

La facilidad en cuanto a la usabilidad te permiten catalogar las noticias incluso de una forma más eficiente y más a la vista, por ejemplo ( Noticias generales, Mundo nacional, deportes, juventud, famosos etc… ) todo ello con la posibilidad también de permitirte dejar un comentario.

De esta forma los artículos de opinión no serán tan necesarios, pues todos tendremos la capacidad de opinar sobre una determinada noticia.

La línea editorial también es cosa tuya, ahora bien tienes que comprender que dependiendo de esta línea editorial te llegará una determinada publicidad u otra. Esta publicidad será al fin y al cabo quien financie tu periódico digital.

Normalmente los grandes medios de comunicación utilizan el periódico digital como mero soporte, un soporte para estar arriba y ser los elegidos a la hora de leer una noticia o comprar un determinado ejemplar.

También en los periódicos digitales tenemos que distribuir de manera organizada los ítems para ofrecer a los usuarios la mejor experiencia posible.

Recordemos que a mayor usabilidad mayor experiencia de usuario, mayor permanencia en la web, mas valor da google, mas noticias se leen y más publicidad es la que puja por estar ahí.

21 comentarios en “La prensa digital

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